Production of Music Video: My Reflection on the Filming of our Music Video

During the process of our filming we captured some great shots of our artist, many base tracks we could flip back and forth to and some nice city shots. we had think about different shot angles and movement of camera in which we tried to avoid having static shots. All of us had a chance to film using the camera even the artist from the point of view shots we wanted to incorporate and so everyone was doing something in our group. Whether it be filming, directing the artist or taking photos of the locations.

Generally i think the filming process was great however there were some downfalls during this period. Our initial idea was to follow the time production of filming which we had difficulty of following due to distractions of bad weather and team members cancelling on filming dates. We did however get this together and got back on track with our filming schedule which was a highlight. 

Overall our filming for our music video was real great.   

Production for Music Video: Influence for Digipack

Whilst in the editing stage, I am constantly thinking of ways to incorporate synergy into the video that can be used in for the Digipack. However, I came across the artwork for Kanye West for his album Yeezus. Kanye decided not to use any artwork on his album "because at this point in his career, he needs nothing additional to lend or boost his credibility as an artist to further his sales. " He was also quoted to say “We ain’t have no big NBA campaign or nothing like that
We ain’t even got no cover
We just made some real music"

Therefore, by not releasing artwork with his new album, Kanye West was trying to convey that "real" music should not be about the glamorous or "commercial" side, it should be solely about the music itself. However, this in itself is a massive publicity stunt, which would have undoubtedly increased his album sales, because it was thought of to be a controversial stunt and people like things that are "non-conformist".


This will influence the planning of my Digipack and the editing of the music video, because I have started thinking that perhaps subtle details such by woven into the editing features that can be made into the basis for the Digipack artwork. For example, we have many images that flash across the screen in time with the fast paced  melody, thus we could use that as an opportunity to flash some of the more controversial graffiti that we filmed, and then use that as the album artwork.

Production of Music Video: Reflection on Location

REFLECTION ON SIGNIFICANT LOCATION CHOICES



  In terms of location, we managed to film in most of the locations that we found in various places around Shoreditch during the research and planning stage of our coursework. The most important being Scrutton and Paul street, home to this iconic piece of graffiti, which we included in our research into locations in one of our earlier blog posts.

Spotted the difference?

It should be noted that these two images are slightly different because graffiti is constantly repainted and renewed around Shoreditch as part of the London Graffiti trail. This is a bonus in terms of making our music video, because it shows that we have filmed in places that are "current" and constantly being observed by different groups of people, which widens the amount of audience members that can relate to the locations we have used.

Production of Music Video: Reflection on Filming so far

Below is a short animation my reflection of my groups footage and camerawork so far.

Media review video by missyvm on GoAnimate

Transcript

“The filming? Oh, it was good. We managed to get a wide range of locations that matched our urban look. Umm, but having said that, when we looked at the footage, I found that there were some shots that did not look as high quality as the others and needed to be redone.”

“It’s not all bad. We may have to film some scenes again, but this is all part of the production process. It is also part of our skills development. It also means we have room to record more base tracks and keep the quality of our clips to a good standard. In some cases, new clips can assist the creativity of the editing. For example, a new base track could mean that we can make our cuts quicker, as we have more footage to cut between, that are not overly repetitive.”

“However, there are problems with filming so close to the Rough Cut Deadline. The first is that we have to make sure that there are no errors in the continuity of the footage. For example, Rebecca’s hair has changed from the first footage we filmed in half term. Therefore to solve this, we are just going to re-shoot all of her scenes. (Which are short scenes and should be completed in a day.)”

“So far we have begun editing the beginning clips. So filming on Tuesday means we won’t waste time, because we know exactly how to make the footage fit in with what we have already.”

“Hopefully after editing our video we will get a variety of reactions when watched by other people. After all, the videos that get the best or worst reactions are more memorable. Goodbye now my dear, I’m going to join these lot and watch the première of the music video. You’ll just have to wait until it’s on Vimeo. Ha-ha”

Production of Music Video: Our Editing Process

Our editing is coming together smoothly even through it was rocky at the beginning due to not using clips we intending on. However along the process of our editing we are all considering and inputing each others ideas and editing techniques into our music video. Slow and fast motion and jump cuts are editing we've incorporated so far but we will have other different and difficult editing styles after the  rough cut  copy of our video.Working fast whilst editing appropriately is the main aim in order to meet our rough copy deadline on Wednesday 20th November 2013. Here are a few screen shots of our editing process...

Production of Music Video: 5th and 6th day of filming

Day 5 we filmed in Can's house where we filmed our Glass Breaking scene. We had difficulties at first because of the camera but we got through it as u can see in the two videos ...

Day 6 we filmed in the Shorditch market where there is lots of creative and attractive graffiti  and broken down buses.  Here we filmed one of BL4KE's base tracks against a dark graffitied wall.

Production for Music Video: Planning for Filming