Whilst in the editing stage, I am constantly thinking of ways to incorporate synergy into the video that can be used in for the Digipack. However, I came across the artwork for Kanye West for his album Yeezus. Kanye decided not to use any artwork on his album "because at this point in his career, he needs nothing additional to lend or boost his credibility as an artist to further his sales. " He was also quoted to say “We ain’t have no big NBA campaign or nothing like that
We ain’t even got no cover
We just made some real music"
Therefore, by not releasing artwork with his new album, Kanye West was trying to convey that "real" music should not be about the glamorous or "commercial" side, it should be solely about the music itself. However, this in itself is a massive publicity stunt, which would have undoubtedly increased his album sales, because it was thought of to be a controversial stunt and people like things that are "non-conformist".
This will influence the planning of my Digipack and the editing of the music video, because I have started thinking that perhaps subtle details such by woven into the editing features that can be made into the basis for the Digipack artwork. For example, we have many images that flash across the screen in time with the fast paced melody, thus we could use that as an opportunity to flash some of the more controversial graffiti that we filmed, and then use that as the album artwork.
This will influence the planning of my Digipack and the editing of the music video, because I have started thinking that perhaps subtle details such by woven into the editing features that can be made into the basis for the Digipack artwork. For example, we have many images that flash across the screen in time with the fast paced melody, thus we could use that as an opportunity to flash some of the more controversial graffiti that we filmed, and then use that as the album artwork.
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