Blog about The Weeknd and his non-conventional entrance into
the music industry.
What we have learned in media is that when a new artist is
trying to break into the music industry they do as many interviews, guest
appearances and basically give it all up just to have one song in the charts,
many of these artists who are pushed by their record labels don’t last that
long, such as artists from x factor only make it so far. The weeknd has reached
massive heights independently and took the music industry by surprise.
In 2011, Abel Tesfaye (the weeknd) released an album on the
internet (forums etc) called ‘House of Balloons’ this album was released for
free and nobody had any idea of the real identity behind this stage name.
The house of balloons album cover/digipak only had the
artists name and album title, you could tell it’s the artists name as its
bolder and font size is bigger than others. Subsequently the album title is
smaller and then the songs are even smaller. The colour theme is conventionally
the same, around 3-4 different shades of colour, which fit perfectly well
together; the colour scale is also present below the artists name.
Abel Tesfaye also released two more albums that same year
(2011) both were also available for free download on his website and other
social media.
Next thing you know is that everybody is talking about this
mysterious artist, he later revealed that many labels contacted him early on
for a record deal and that many music magazines and radios wanted to interview
him, he only recently gave an interview in 2013 despite being on the scene
since mid 2011.
He has since sold out the O2 Arena in November 2013 with his
new album ‘Kiss Land’
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