Wednesday, 11 December 2013

Researching Ancllary Products: The Importance and Function of Digipaks


What is a Digipak?
Digipaks are a modern approach to CD/DVD packaging and is the album and includes the album and advertisemnt in which the artist current music videos and material.

Digipaks are important because the artist\band shares their music, promotes the artist,create a fan base and increases the number of CD sales. Advertisement and other aspects of digipaks show preparation for the official album release date which updates fan. 

Elements to include:
- Image of artist/band 
- Artist name
- Album name
- record label
- Web address 
- Bar code
- Promotional information and maybe sticker 

Here's examples of a digipak...




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