Planning for Music Video: Audience

Through analysing Skream and Examples fan pages on Facebook, Tumblr and other websites I have identify a close to specific audience that follows the artists and genre.

From this Facebook post I recognised the target audience is those aged 18 to 24 who are particularly university students and where the club life dominate the Dubstep genre.

Merchandise of Example

Heres a festival that Example performed at in which majority of the audience are youth aged 18 and over.
Example was placed in this line up as he is relevant to this type of audience.

Judging from the artists fan pages  the target audience enjoy clubbing especially where dubstep and other genres such as house and electro are dominate genres thats being played.