Thursday, 3 October 2013

Planning for Music Video: Individual further analysis of Original Music Video

To help with the planning process with our music video, I compared the analysis of the original music video with ideas we thought about in the lesson.




Location and Setting:
In terms of location, this video was filmed in areas such as Hoxton. We thought of filming some shots in Brick Lane and Shoreditich, not because it is similar to Hoxton, but because they are well-known areas that will attract our target audience, because they will see certain landmarks that are familiar to them and thus make the music video easier for them to relate to. However, we thought of filming in other locations that are also less recognisable. This is so that we don't alienate or neglect other member of our potential audience besides our target audience, as music videos are meant to cater for a wide range of viewers.
Shoreditch and Hoxton also have flashing lights that we could film and manipulate, as well large groups of people that could benefit the background setting of some of our scenes. The original video has not got many colourful settings, and any colour has been over-ridden by the filter, which brings me onto the next topic.

Filters/Lighting and Editing


Much of our editing will also focus on the artist, who unlike the original, will be both the participant and narrator.











Costume and Props
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There are no costume changes in this music video for the main character. This is probably due to the fact that it is meant to be based all around one night. We are not going to follow a structured narrative with our video, therefore we are aiming to have at least two costume changes or more, as long as it links with the location or setting, or adds some meaning to the video. Props are used to create distinctions between the two scenes. For example, in the scene with the female character, she is pouring wine, whereas the male character is drinking beer. The pregnancy test is also the last image seen on screen. This prop is used to mark a pivotal moment in the narrative and leave the audience with a significant image. This ending cliff-hanger also grabs the interest of the audience to make them remember the video, and thus remember the song and artist. We drew inspiration from this, and thought that we might have our artist spotlighted against a black background and the beat end abruptly as the ending to our video. This is because the purpose of a music video is to promote the artist, and as our artist is the participant, he will be the last image left on the audiences' mind.

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