Planning for Music Video: Incorporating Synergy

As I mentioned throughout my blogs, there is a theme that has influenced many aspects of our research and planning. This is the urban graffiti theme. Therefore we thought that Graffiti would be a good piece of synergy to use for our brand image because, it could be used to develop a logo that can be copyrighted and used across all our products, such as the example below.

 (BL4KE is the name of our artist)

This can then be printed on merchandise, which is more likely to be worn by our target audience, because of the urban look it will have.

Graffiti has also been known to be a source of propaganda and hold hidden meanings. Therefore, the Graffiti could be used on the album covers to subtly display messages from the album videos or song lyrics. An influence for this is the way in which Banksy uses graffiti.

 (Banksy)