Planning Ancillary Products: Album Name

Above is the name I have chosen to be my album name previewed in the three different fonts from my short list. I have chosen the name "Urban Paradise", because of the different interpretations than can be drawn from it.

Firstly, our video included as many negative stereotypes about teenage culture as it could. E.G:
- Drugs

- Alcohol

- Smoking

- "Sexual Behaviour"/ Promiscuity

- Staying out all night

- Violence

Together with this, he word urban is associated with young people and paradise can be thought of as your dream place to be. Therefore by showing all of this imagery and then labelling it as a "young person's paradise" it is insinuating that these negative stereotypes of youth culture is actually a dream scenario for a young person. It is supposed to be a sarcastic reflection on how we are portrayed in the media. Having said that, there is some truth in this, because as a young person, I know that many people around me glorify and glamourise things such as drugs and alcohol and violence, therefore it's also a statement about the mindset of some teenagers. this is then picked up by the media and projected as the general thought process of modern day teens.

 My analysis of Chase and Status' digipak taught me that it only takes an image or word to make someone think of a stereotype, (e.g Dog - violence) Thus, on the surface, it is just a name designed with words to target the desired audience members, but below that, it is a controversial topic which I think many people enjoy to debate about. I also learned that many dubstep artist hide meanings in their music, digipak designs and symbols.

In many ways, our video glamourised these negative stereotypes of teenage culture, because even though the video was quite sad, we used visual elements and imagery such as the graffiti backgrounds to make it seem "cool" and enticing. As well as this, though lost and downtrodden, our main protagonist was still empowered at the end of the video by being the one to dictate when he walked away from the girl. In the cinema showing of our music video, this was the part that resonated the most with the target audience, which shows that they did not focus on the areas that showed the character in a bad light, rather his moments of power. For this reason, I thought that "Urban Paradise" was a fitting name for the album, as a sarcastic reflection of the portrayal and sometimes reality of youth culture.