Sunday, 2 February 2014

Planning Ancillary Products: Short List - Image and Colour Scheme


I have decided that I want to use some type of iconic imagery from the video to create the design of my digipak. Therefore an image similar to this is the first on my short list. This is because this location is used as a reoccurring image in our music video, to show that the artist is lost and aimlessly walking through life. As it is an image that is repeated, the audience are more likely to remember it, and if I use it, the colour scheme accompanying it must suit it, not contradict. Thus, the colour scheme would be orange, pink and green.


This is another memorable image from the music video. This is because there is a whole 3-4 seconds of the music video that is devoted to the camera trailing up this wall and reaching the sign at the top. The sign again sets the tone of the video, by enforcing the feeling of hopelessness and being lost. Therefore, having this featured in the ancillary, will set the same theme across the other media products. Of course, the colours to accompany this would be the dark orange, white, and black.


There are not many images in our video that feature this background, however, this base track is at the very beginning of our video, and thus one of the first images our audiences are confronted with. Therefore it still contains an element of synergy and in previews of the video, where this beginning scene is the only section that is shown, this image will me the most prominent. Thus it is a good candidate for the digipak. Also, the colours with this image would be, blue, black and a peach hue/ orange.

OBSERVATIONS:

From my final short list of choices of images and the accompanying colour scheme, it can be seen than although in different hues, the colour orange is present many times, as well as black. Therefore I think I can already deduce that BLACK and ORANGE will definitely feature in my ancillary work. Although the type of orange is still to be debated.


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