Sunday, 2 February 2014

Planning Ancillary Products: Short List - Fonts

Earlier on in the course, when planning the synergy elements for our pitch, I designed a logo that could be used as BL4KE's official logo, as many artists usually have a signature design or font that is used on all they're products.

I have chosen this font to be used for the name of my artist, because the main reason I created this logo in the first place was so that it could be a reflection of the graffiti in our video. It is also to capture the urban theme so that it can transcend into all forms of my digipak. This font is also a perfect candidate, because it looks like graffiti, however it is still clear to read and can e easily recognised across the media products.

However, I  do not think that this font is appropriate for use for the album name or tracklist. This is because it is legible as a large font, but the album name is smaller than the artist's name, and by convention, the tracklist is required to be much smaller than that, therefore as a much smaller font, the "spray-effect" won't be easy to read. Thus my short list for the album name and tracklist are narrowed down to:

1) This is a possible choice because it is classic bubble writing, which is a common style of writing used in graffiti. This means that it will easily be recognisable amongst the audience members as a graffiti font which matches the graffiti font of the artist's name. This font is also easy to read as it is clear.

2) This is a second choice, because although it is not a typical graffiti design, it is simplistic, which means it will compliment the font used for the name of the artist, which is an important rule on the Dos and Don't of design work. It is also easy to read, and will still be easy to read when made into a smaller size.

3) This is my third choice. This is because, it has the effect as though it is graffiti that has been on the wall for a long time. it is also clear enough to be legible when translated into a smaller size, and the detailing at the bottom makes it interesting. On a black background, it is clearer to see that the bottom of the letters are made to look like towers and buildings.


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