When considering our target audience...
UNFINISHED - POWER POINT TO BE POSTED
Sunday, 13 October 2013
Planning for Music Video: Incorporating Synergy
As we've chosen a Dubstep themed song, I felt that when it comes to incorporating synergy in relations to our music video and our album cover, a way in which we can begin to drawing up ideas is by first thinking of the colours we want to use, before pin pointing a specific object or statement. Classic dubstep videos tend to be full of bright lights and colours, therefore we thought as we're shooting the majority of our music video outside, in urban areas such as Shoreditch, we could possibly use speeding cars and street lights as a form of synergy, or we could use the graffiti on walls or even a bridge. I also thought of a potential album name which is 'Evaded', as it relates to the narrative for our music video, in which case I think we should also include the artist on the front cover of our album cover wearing an outfit shown regularly within the video which would automatically becomes a form of synergy.
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Planning for Music Video: Original Artists Website
The
artist original artist Skream does not own his own official website as of yet
but he does use other social media such as Facebook and Twitter, with the aim
of staying in connected with his fans, as well as to help promote himself as a
brand.
Facebook
Twitter
Instagram
Webstagram
Planning for Music Video: Investigating what the audience recognise as Dubstep conventions (Part of Andrew Goodwin's Theory)
As part of investigating Dubstep conventions and what our core and wider audiences expect to see, I created an account on Dubstep forum and posted a question for the users to answer, about what they would expect to see in a typical Dubstep music video. I will update the blog further when I start to receive replies.
Planning for Music Video: Three Influential Music Videos
The
first video I feel influenced our song choice is Ellie Goulding's Lights, the
Bassnectar Remix as it displays a continuous use of fast edited cuts, as well
as having elements of jump cuts which we intend to incorporate within our music
video as it's proven to be hugely successful in terms of making the music video
in itself visual simulating. This remixed addition of Lights also fits into the
genre in which our music video comes from and is similar in relations to the
songs structure. Both songs have minimal lyrics which are repeated, as well as
having sections within the song that's nothing but instrumental.
The
second video I feel helped shape our final decision is the Arctic Monkeys's,
Why'd You Only Call Me When You're High? as it's inspired our music video it
terms of its content. Although we do not plan on portraying the same exact
'storyline', we do plan to shoot the protagonist roaming the streets of
Shoreditch in some parts of our video. While both songs come from different
genres of music, I still feel that this idea will portray well in our music
video as we're going for a more urban feel, although aiming to stick with and include
all the elements that make up classic Dubstep music videos.
The
third video I believe also helped to induce our ideas in terms of the effects
we could possible use for our music video is The City, by The 1975. As a group,
we were taken by simplicity of the music video that was yet, very much successful
because of its high quality in relations to the thought put into the visuals
for their music video and thought we could in integrate shots that have been
slowed down as well as shots that have been taped and then sped up, such as the
shot of the city traffic incorporated within The City's music video. We also
felt that their use of black and white throughout allowed it to stand out as
not many music videos are shot in this way, in which case we hope to possibly
use this same idea, although not throughout our entire music video.
Friday, 11 October 2013
Thursday, 10 October 2013
Planning for Music Video: Audience Research
This is the sum of my research into Dubstep target audiences condensed into the key information and examples, and presented in a slide show.
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