Evaluation Question 4

What have you learnt from your audience feedback?

The music video had a great response at the cinema  viewing and was listed one of the best videos. After the viewing of the music video, I collected many feedback form a lot of people. The comments from two particular videos stood out for me as I found what they were saying a very similar to what we wanted to present across to the audience. 

"As it's a Dubstep track, the locations usually have to be urban, so you picked really good locations to match your track"

This was very important to get the locations right which attracts our target audience. 

                                    

"The scene with the girl...Maybe you should have split it up, having her in the beginning, middle and end"
This is a piece of criticism that I think I would have improved on. I would have made more sense and ran smoother if we had incorporated this, introducing the female from the beginning instead of just placing her at the end.  

Drawing on what both audience members said I've learnt that the music video caters to a more masculine than feminine audience. This that emphasis this are the depressed atmosphere, Saturated effect, the main dominant male role conveyed in the video. 

ANCILLARY FEED BACK - I received some feed back on my ancillary products from audience members and this is what they said...

                                           

                                             

" Costume change is quite confusing "
This is one of a few thing I would change on my didgpak. I should have stuck to one costume to make it less complicated and keep the image of BL4KE persistent in the digipak work.