REARCHING Ancillary: Summary of class discussion around the importance and function of digipaks to the music industry

In class we discussed how important digipaks are to the music industry, especially to the sales aspect.

Music digipaks are similar to books,a lot of people looking for new albums are most certainly likely to judge it by its cover, as the phrase says 'don't judge books by its cover'

Firstly, Established artists can have the most simplistic digipaks without even revealing their face or even album name, just because of the buzz/hype created. A prime example of this is Kanye Wests latest album titled 'Yeezus'

This is the cover believe it or not. it sold 327,000 copies in its first week and the subsequent tour after it has pocketed $25m

Secondly, Digipaks for new artists are essential as the public can know who the new artist is. For example,When leona lewis won the x factor and released and her first album 'Spirit' This was the cover, showing her face completely so the public can know who it is.

Her name is much bigger and separate from the album name so the target audience can know who she is.