In this lesson we discussed the features and functions of a digipak. It is important to record information such as this on the blog, because It would be helpful to return to this information when planning my ancillary products.
They can come
with 4, 6 or 8 panels that fold
outwards and can include more than one disc which contain DVD extras or additional
recordings for further promotion.
Digipaks are important because they help the artist to build a fanbase and further promote the image he/she/they are trying to portray. Digipaks are also designed to encourage fans to purchase the CD, and bonus features not only further encourage this, but also again add to the brand identity. Even if the album is purchased via Itunes, fans still like to download the artwork that comes with the album.
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