Evaluation: Question 4

Ancillary Feedback


I presented my ancillary work to three individuals aged 17-18, i then asked them what they thought about my digipak and advert.

Collective answers

The interviewees all agreed the font use was appropriate as the same font style and colour scheme was used throughout the digipak & advert and that there was definitely an urban feel to it. They all also agreed that the (colours/fonts/positioning) was all consistent.
The synergy link between the ancillary products were obvious in correlation to my music video because of the graffiti (within the walls on the music video) and the urban feel (alleyways/city buildings/busy roads)

What i learnt about my ancillary products and what i would change personally

I learnt that my ancillary products did a good job at informing the target audience what my artists album would be like. As many people tend to judge albums by their artwork especially if its a new artist, My digipak has the artist BL4KE clearly on the first panel so that the audience instantly know my artists name in a bid to make him known. I also ensured BL4KEs face clear was clear to view with no obstructions. 

I also learnt that my attempt at creating a synergy link between my three products were successful, as i incorporated and ensured that my whole feel of urban and graffiti was present in many scenes in the music video and also my ancillary products. Having them initially present in my music video gave me a basis to work on when creating my ancillary products.

Something i would change personally would be to add an item i could of used throughout my productions. For example, a necklace which could of held some sort of sentimental value within my music video, i could of then carried this on throughout my products and then when the target audience saw a necklace they could associate that with my artist Bl4KE.

Music Video - Day Trip - Audience Feedback from Can Arslan on Vimeo.

From the feedback above, i have learnt that the target audience especially liked the motif within the music video which was the stop start effect present throughout my music video (example below)

Motiff Example - Can Arslan from Can Arslan on Vimeo.



We deliberately included a scene in which our artist BL4KE gazes up and down a female counterpart to follow what Laura Mulvey says about what the modern male pop artist tends to do.

Within the cinema, everybody loved the urban vibe to it because the audience all came from similar backgrounds so the  reaction was positive. The audience all joined in with the beat as the beat matched the motif.

What i have learnt from audience feedback and what i would change

I have learnt that the motif was a good idea and its something catchy which is present throughout the music video, not too much or not too less. Having this reverse/start action within my music video has really given it a special edge to differentiate it from other pop artists, and as you can tell from the feedback thats what everybody happened to remember, which can be used to my artists advantage when producing future music videos.

If possible, i would of liked to have had some scenes shot within a club or a very busy night district out, but this was hard to do because of legal age requirements and the fact that shooting a music video at night on a street full of bars and clubs meant there was many distractions. for example, drunk people interfering with the shooting process.