Planning for Music Video: Analysis of music videos that have Influenced planning decisions

Planning for Music Video: Planning Locations - Feedback from Target Audience members

After analysing the location I got some feedback from people aged 16-18 on the streets of Shoreditch. I wanted to find out if they would expect to see city views and images of areas such as Shoreditch in a Dubstep video.

My two questions were:
What would you expect to see in a Dubstep Video?
and
Would you expect it to be filmed on the streets/places like this?

Below are the video recordings I found the most useful. I have uploaded an example of positive feedback, and the other is an example of negative feedback.

 (positive feedback on filming on Shoreditch streets)

 (Negative feedback on filming on Shoreditch streets)

Both however talked about lots of city lights and a club light setting, so although our video will go against the club-dubstep convention, we could manipulate the street lights to still resemble a typical Dubstep video.

Planning for Music Video: Audience

Through analysing Skream and Examples fan pages on Facebook, Tumblr and other websites I have identify a close to specific audience that follows the artists and genre.

From this Facebook post I recognised the target audience is those aged 18 to 24 who are particularly university students and where the club life dominate the Dubstep genre.

Merchandise of Example

Heres a festival that Example performed at in which majority of the audience are youth aged 18 and over.
Example was placed in this line up as he is relevant to this type of audience.

Judging from the artists fan pages  the target audience enjoy clubbing especially where dubstep and other genres such as house and electro are dominate genres thats being played.

Skream (The Original Artist)

                            SKREAM

Skream originally named Oliver Dene Jones, is a huge Dubstep producer, playing a important role in the genres development. Based in Croydon, South London, Skream made his way to the top producing beats, joining major Dubstep group Magnetic Man, being played countless on radio stations such as BBC Radio 1 and associating and producing with popular producer Benga. he expanded his sense and liking for genre's producing UK Garage, Electro, Dub, Disco and House. Skream has collaborated with many artists such as Goldie, Kelis, Miles Kane, Katy B, John Legend Example and etc. 

Planning for Music Video: Planning Locations

In class, my group and I decided on using Shoreditch as one of our main locations, because not only is it close to college so we can maximise our time filming, but it was also the first idea we all had of the type of location we wanted to use. This is because of it's urban city feel. I decided to start thinking in more detail about our choice of location and actually go to Shoreditch to see which particular streets would be good to use in our video, as well as settingl. With me, I took a trusty flip camera to record my thoughts and findings :)

The first video is of Shoreditch high street, a busy main road, and the second is of Scutton street, a quieter back road.

Planning for Music Video: Incorporating Synergy into Products

Incorporating key features into media products such the as album cover and music video, I want these elements to link to the artists and the album name. I've chosen a potential album name, which is STREET LIGHTS, for the artist, BL4KE. Street lights connects to the genre on the music video single 'Shot Yourself in the Foot Again'.

Here are there possible elements of synergy I aim to highlight in the music video and album cover
Street lights - lamp posts', car lights, traffic lights brings forward the urban city life which is an agenda to portray in the music video.

Graffiti walls is a possibility for this synergy.

Also I intend on creating a particular font for the artist BL4KE which will be on the album and possibly be planted at the beginning of the music video single 'Shot Yourself in the Foot Again', branding the artist.

Planning of Music Videos: Examining the Website of the original Artist

Skream doesn't have an original website yet he has man fan pages for example on Facebook, where I can identify the type of audience he appeals to what type of person Skream is through the type of other artists her listens to, types of films he watches and etc

Here are some screen shots of his Facebook fan page ...