Planning for Music Video: 3 Music Videos influencing Planning

 

The first video is by 16bit called 'Dinosaurs'- even though its a animated music video the song is of the same genre of group 22's choice (dubstep), also what I like about this video is that each edit is on point with the beat of the song which makes it sharp and effective. The uniqueness of the video makes it really interesting and I want to portray this in our video alongside the sharp changing editing which meets the fast beats of our song.

The second video 'Haunted' by Digital Mystikz has an Urban/city feel in the video which successfully connects with the song and genre. Even though this video is 6 years old there are great elements I want to include in my video such as the fast editing of cars driving, filming in the streets, to give the same urban atmosphere in our music video.

The last video I looked at was James Blake 'Retrograde' I like this video in particular because the editing in this video runs smoothly along with the song and the whole concept of the video doesn't contradict the lyrics sung. I would love to incorporate the freeze/extremely slowed down motion in the video also our artist in a dark room and dim light shone on his face like in this video.  

Planning for Music Video: Location, Props and Costume checklist

This is our vlog about todays lesson in which we narrowed down our location, props and costume ideas.

Planning for Music Video: Individual further analysis of Original Music Video

To help with the planning process with our music video, I compared the analysis of the original music video with ideas we thought about in the lesson.




Location and Setting:
In terms of location, this video was filmed in areas such as Hoxton. We thought of filming some shots in Brick Lane and Shoreditich, not because it is similar to Hoxton, but because they are well-known areas that will attract our target audience, because they will see certain landmarks that are familiar to them and thus make the music video easier for them to relate to. However, we thought of filming in other locations that are also less recognisable. This is so that we don't alienate or neglect other member of our potential audience besides our target audience, as music videos are meant to cater for a wide range of viewers.
Shoreditch and Hoxton also have flashing lights that we could film and manipulate, as well large groups of people that could benefit the background setting of some of our scenes. The original video has not got many colourful settings, and any colour has been over-ridden by the filter, which brings me onto the next topic.

Filters/Lighting and Editing

Much of our editing will also focus on the artist, who unlike the original, will be both the participant and narrator.











Costume and Props

There are no costume changes in this music video for the main character. This is probably due to the fact that it is meant to be based all around one night. We are not going to follow a structured narrative with our video, therefore we are aiming to have at least two costume changes or more, as long as it links with the location or setting, or adds some meaning to the video. Props are used to create distinctions between the two scenes. For example, in the scene with the female character, she is pouring wine, whereas the male character is drinking beer. The pregnancy test is also the last image seen on screen. This prop is used to mark a pivotal moment in the narrative and leave the audience with a significant image. This ending cliff-hanger also grabs the interest of the audience to make them remember the video, and thus remember the song and artist. We drew inspiration from this, and thought that we might have our artist spotlighted against a black background and the beat end abruptly as the ending to our video. This is because the purpose of a music video is to promote the artist, and as our artist is the participant, he will be the last image left on the audiences' mind.

Planning for Music Video: Brainstorm/Moodboard

This is a Photoshop elements mood board we created as we brainstormed ideas about location and setting. As you can see, the main type of location that came to our mind when listening to "Example & Skream - Shot yourself in the Foot Again" was the colourful alleyways of places such as Shoreditch, Brick Lane and Hoxton. This is due to the urban and city feel that these areas have. We also thought the contrasting imagery of busy high streets and quite isolated alleyways and back roads.

Planning for Music Video: Analysis of the original video

Here is the original music video for our song choice 'Skream & Example - Shot myself in the foot'...

Our music video will differ to the original because:
 - we are unsure about a storyline so far
 - Our artist is going to be narrator and participant whereas in the video the artist was just the participant
 - There wil be no intimacy

Planning for Music Video: Copy Right Clearance

Planning for Music Video: Final Song Choice

Our final song choice is: *drum roll*

Skream & Example - Shot myself in the foot again

Firstly, out of our top three songs, there was a unanimous decision to select this song as our final choice. The reasons for this is because we all thought that this we would be ideal for creating a video structured on fast pace base track editing, as it has quite an aggressive Dubstep beat.

The song can be interpreted in many ways and we thought, because the song is quite 'busy' we could use simplistic backgrounds, but a range of camera shots to enhance the images. For example, stop motion blurs could be used to either assist the narrative, or distort the video to accompany the different sounds that make up the Dubstep soundtrack. 

We also thought that this song would allow us to improve and gain new experience with camera techniques, such as focusing on images and blurring the background. We had tutorials on how to focus camera shots in the AS year, however creating an image like the picture below would require us to hone in further on these skills.

 We also had ideas of isolation techniques that would work well this this song choice. By this, we mean either choosing an image and only replicating that one image against a background, or just manipulating that image. Examples of this can be seen in the gifs on the left.

Lastly, when listening to this song, we all came to the conclusion that we could use a lot manipulation with lighting, which goes with the convention of Dubstep songs. Although the image below was made digitally, illusion effects similar to this can be created with lighting, and we feel that this song will allow us to explore this as another effect in our video if we wanted to.

Our ideas for the theme we want to go for in regards to location and setting is reflected in our mood board.