RESEARCH: Analysis of brand identities in cross media products

I analysed the synergy in the branding of 4 different artists across a range of media products. Researching into these cross media products and brand identities has help me think of ways on how to brand group 22's artist across the music video and ancillary work.


NAME OF ARTIST/GROUP: DISCLOSURE

On the ALBUM COVER (SETTLE), the key features highlighted are the white sketched on face features on the two boys faces.
In their MUSIC VIDEO SINGLE 'F for you', the key features highlighted is the same white sketched face appearing in the background whilst the two artists are performing.

NAME OF ARTIST/GROUP: WRETCH 32

The key features on Wretch 32's ALBUM COVER, BLACK AND WHITE is the artist facing side ways and the black and white effect on the picture. The picture being in black and white follow the ideology of the album name. The Wretch 32 title/font is used for all media products for this artist as an identity.

In the MAGAZINE ADVERT and ALBUM RELEASE PROMO VIDEO there's a same black and white theme occurring e.g white font and black background, relating to the album name.

In the MUSIC VIDEO SINGLE 'Don't Go', everything in the video is relatively black and white for example costume.

The Wretch 32 font in incorporated in the video, pushing the artist brand through. Fans become familiar with seeing it everywhere on the album and etc.

NAME OF ARTIST/GROUP: LABRINTH

On Labrinth's ALBUM COVER, ELECTRONIC EARTH, key features highlighted are  the electronic billboards in the sunglasses which are very colourful and looks futuristic. This links in the whole electronic earth theme.

Key features highlighted in the MUSIC VIDEO SINGLE, 'Let the Sun Shine', are the neon lights, flash lights, clouds. These are settings/rooms where the singer filmed shots in connection to the electronic earth theme of the album.

NAME OF ARTIST/GROUP: RITA ORA                                                                                               

In Rita Ora's ALBUM COVER, ORA, key features highlighted are her features e.g her blonde hair and lips (that are always red). This is her identity and her persona.
In her MUSIC VIDEO SINGLE, 'RIP', her features are focused on through close ups of hair, red lips and face displaying her identity.

Features of incorporating material from the artists/groups album cover and/or album name into their music videos and other media products can be seen in all the 4 products I've analysed. They have all seem to create a brand identity.