Research for Music Video: Analysing Costume, Setting/Location and Props in Music Videos

The three music videos I've chosen to analyse are Mumford and Son I Will Wait, which is categorised in the Indie folk/Folk rock genre, Paigey Cakey Same Way, which is categorised as rap music and Emeli Sande's Next To Me, which is categorised as soul/RnB.

Mumford and Son I Will Wait

Costume: There is one costume worn throughout the entire video, possibly because they've filmed a live performance and made it the official music video although looking at some of their other music videos, it's shown that they don't often change there clothes. They are wearing smart folk clothing.

Setting/Location: This video is set on a stage in a sort of auditorium.

Props: Because it's set on a stage there isn't much props apart from the bright lights and the traditional country instruments the band members are playing such as the Banjo and the cello.

Paigey Cakey Same Way

Costume: This video was kept simple in terms of costume change. There was a total of two, both in which mainly consisted of the colour black. Even though she's a female artist, she's still dressed to fit the genre in which her music is part of which is possibly seen as a more 'masculine' type of genre since it's mostly male dominated.

Setting/Location: The video is located in some sort of studio, filmed with the one same white back drop throughout the music video. The corresponds well with the way she's dressed because the colours are such opposites, she stands out.

Props: Props such as the basketball were used to illustrate the lyrics.

Emeli Sande's Next To Me

Costume: There are three costume changes within this music video which are all similar in terms of the colours that wear chosen which was black and it was all casual wear.

Setting/Location: The video was clearly shot in one location but had three different backdrops/sets, the main one being a large open space.

Props: The only props provided in this video were the instruments both the artist and her drummer played throughout the video. There was a piano, and tambourine and a drum set.