Daft Punk
Fused helmets are forever present, these helmets are key in advertising and marketing daft punk.
The colour style is also the same throughout its products, which will be demonstrated below.
ROLLING STONES COVER: HELMETS STILL PRESENT
28Million + Views on the get lucky video below.
Helmets are still present, key part of the whole daft punk image:
Font style is still the same, this is key in ensuring a fluent and similar house style throughout its merchandise range so the target audience can recognise when they see the same writing.
The FONT/Helmets/House style of dark/futuristic colours help create a brand identity of a retro future which daft punk capitalise on with their retro like music.
PERSONAL RESEARCH
Ed Sheeran
A very simple album cover, with the orange/ginger colour scheme, which inevitably is the same as his hair colour, so ed's management is using his unique hair colour to their advantage by promoting him with a similar colour scheme
In this magazine article, Ed Sheeran clearly states 'im bringing ginger back' this shows confidence in his appearance which can boost fans and help incorporate his music with other products to increase awareness and profits.
Adele
Adeles album covers are very raw and honest, its lack of colour ensures the target audience focuses onto the brutal but hurt emotions present on her face.
Both album covers have similar font, however both album titles have the age in which she recorded them, this gives her a unique edge and helps her stand out.
In order to promote herself and her album she combined with james bonds producers to make the soundtrack to the new bond movie:Skyfall.
the video has over 100m hits
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