RESEARCH: Analysing costume,props and location in music videos

My group were interested in three different genres which were

• Indie
• Dubstep
• Indie/Rock

As a result of this dilemma, i went ahead and analysed three different videos for their respected genres in the following factors

• Costume changes
• propers
• Location/Setting

Artic Monkeys - Why'd You Only Call Me When You're High?

- Locations

/> Here are the four locations that Alex Turner(Lead singer of Artic Monkeys) appears in, firstly inside the pub, then the toilets within the pub, and then hoxton street which happens to be a very indie/trendy area which is perfect for the genre that the Artict Monkeys operate within. If we were to follow the indie genera, we would have to adjust our locations and setting to similar scenes, possibly in shoreditch or brick lane.

- Costumes

Conventionally, indie and indie sub genres do not have many costumes changes IF any, and this music video is a prime example. There is one costume throughout the whole 4:49 music video and that is a rock like leather jacket in black and dark genes, with the hair slicked back.

both these pictures above clearly show the costume being worn by Alex Turner

The only obvious prop within this video is the significance of the mobile phone that the artist keeps looking at, the phone corresponds with the song title which is 'why'd you only call me when you're high?'

Example - Kickstarts (Bar9 Remix)

Firstly its important to state that in dubstep songs/dubstep remixs the dubstep artist conventionally does NOT appear within the music video.

Location: Due to the high tempo of the song, many locations were needed to keep the audience interested, i counted around 13 different locations. all locations had plenty of jump cuts to match the fast tempo of the dubstep song.

Costume:  Two costumes throughout the music video due to its narrative nature of continuity.

Props: No key props which are existent throughout the music video

The 1975 - The City

Location:  One location in which the band is playing in, dark lighting with brief amounts of white light to showcase the main artist/and ensuring the audience pays attention to what the director wants them to see

Costume: One costume throughout the whole music video, once again fits within the indie/rock conventions and also wearing black just like the artic monkeys.

Props: No prominent props, just instruments.

In Conclusion: All three genres have little costumes changes and little prop, the lack of costume changes is a convention within these genres. the amounts of prop can vary depending on what the director wants to do.  Now it is down to us to pick a genre we want and to see if we want to conform to the conventions or break away and start our own type of style.