Thursday, 26 September 2013

Research for Music Video: Carol Vernallis

Carol Vernallis studied editing and camerawork concerning music videos and discovered that in music videos, the edits occur more often compared to films. She then went on to say that many stand out as disjuncture and that they contain rhythmic basis which is closely connected to the song. Her main annotations were:

- The usual rules of 'continuity' editing are broken in order to draw attention to what is on the screen
- Edits may be really obvious to draw attention to themselves (special effects)
- Frequent use of jump cuts
- A master shot is often used to give the video structure
- The camera may move in time with the music

All in all, the differences between music video editing and film editing all depends on the techniques used. Film editing requires fewer shots and shot types, as well as a mass amount of continuity editing whereas music video editing uses various amount of shot types and at a quicker pace in order for it to be interesting to watch.


Cher Lloyd - I Wish ft. T.I.

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