I feel this
previous student work is a good example in reference to the function of a music
video because it follows all the main video conventions, an example jumps cuts.
Jump cuts are used often within this video to help break up continuity editing
in order for it to be more interesting to watch which effectively draws the
audience in further, allowing them to concentrate on the artist. In terms of
the effects used, I feel their use of slow motion was used excused well as they
managed to make sure the lip syncing matched the timing of the track. I also
feel they feel into the category of disjuncture, appropriate to Andrew
Goodwin's theory as the video doesn't necessarily represented the lyrics.
Lastly, I feel this video was also successfully as it had a variety of camera
shots at various angles as well as having a ton of close ups which in my
opinion, made it more interesting to watch as whole.
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