Name of Artist/Group:
Album Cover Name:
ORA
Key Highlighted Features: The album cover is in black and white which highlight her lipstick, which in colour would be bright red. The black and white also highlight her dark eyebrows and bright blonde hair. These are all key features that Rita Ora has taken on as her public image. Therefore nowadays, when a person is sporting red lipstick and blonde hair, they are seen to be emulating Rita Ora's style. The font is also in red, the same colour as her lipstick.
Music Video Single:
R.I.P
Key Highlighted Features: There are many close ups which show her public persona. This is her red lipstick, dark eyebrows and blonde hair, an urban twist on the old Hollywood ideals of beauty. She is also wearing a lot of jewellery.
COMMON FEATURES TO CREATE BRAND IDENTITY: As we can see, Rita Ora's brand identity is made up of her image of blonde hair and red lipstick, as well as urban jewellery such as chains, as seen in both the music video single and her album cover. The writing on her brand products are also usually red.
Name of Artist/Group:
Album Cover Name:
BLACK AND WHITE
Key Highlighted Features: A black and white edit is used on the album picture and as the colour scheme for the text. The album name supports this edit as it is called "Black and White". The artist is the only image on the album cover and the simplicity of his clothes draws more attention to his face. The font used is also a trademark font used on all brands by this artist.
Magazine Advert:
BLACK AND WHITE
Key Highlighted Features: The Black and white theme is continued, as well same trademarked font. The Album cover is also featured.
Album Release Promo Video
BLACK AND WHITE
Key Highlighted Features: This has the same black and white theme and trademark font. It also again features the album cover, as well as the track list.
Music Video Single:
DON'T GO
Key Highlighted Features: The title is highlighted in the same trademark font and black and white colour. The costume worn in the video is also black and white and crisp, symbolic of the title.
COMMON FEATURES TO CREATE BRAND IDENTITY: These images show that the brand identity has been created through the use of the Black and White theme, trademark font and simplistic view across all four meadia products. As well as this, the album cover was featured in all the forms of advertising.
Name of Artist/Group:
Album Cover Name:
Electronic Earth
Key Highlighted Features: The artist is wearing glasses which are reflecting his view of perhaps the Earth, because the misty effect behind him makes it look as though he is in the clouds, or high up looking down on a city. The view in his glasses shoes many neon billboard signs, which are symbolic of the idea of an "Electronic Earth". In the right side of the glasses there is a spaceship, which goes with the theme of Electronic evolution.
Music Video Single
LET THE SUN SHINE
Key Highlighhted Features: The video is centred around the same theme as the album cover. This is the idea of an "Electronice" take over of the "Earth". The video usues similar futuristic imagery. Many songs on this album also feature futuristic effects and imagery.
COMMON FEATURES TO CREATE BRAND IDENTITY: Overall, across the brands, there is a wide use of futuristic imagery to coincide with the central theme of the album name "Electronic Earth".
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