Research for Music Video: Independent Synergy Research

Using my knowledge of Brand Identity and how it is created from the lesson, I then researched an artist from the Dubstep genre, as this is the genre my group and I have focused on the most when thinking of songs to choose for the music video.

Name of Artist/Group:

 (Nero)

Album Cover Name:

WELCOME REALITY

Key Highlighted Features: The font used is not only the trademark font for Nero, but it is also their logo. A large amount of  their albums feature this same logo in the middle of the album cover The diamond around the words is part of the logo. 

The font also looks very Electronic and the image of the shooting star and being about the blue world looks very futuristic, much like the style of the Dubstep genre.

Album Teaser Trailer:
WELCOME REALITY

Key Highlighted Features:
The album teaser trailer features two silhouetted figures with white "censorship signs" over their eyes. This is the public persona of Nero, as you can see from the picture on the right. Therefore covering their eyes is such a part of their brand identity, that simply a shadow figure with covered eyes lets the audience know that this is Nero. It also features their trademark logo. As well as this, we can see the name of the song and release dates for both the song and the album.


Music Video Single:
PROMISES


Key Highlighted Features: The video has two men one wearing square glasses and the other wearing round glasses. These are to symbolise Nero, by showing the features of their persona. The video also has a very electronic and futuristic theme, which goes with the Dubstep genre and the type of font used for the Nero logo.

COMMON FEATURES TO CREATE BRAND IDENTITY:  The covering of the artists eyes is an image widely produced and projected by Nero, which has created their personas. This simple imagery is also incorporated in their videos. Nero also used the same logo and font on all their products.